How Aperol applies the power of lateral social proof to become more appealing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Seasonal Appeal of Aperol Spritz
This chapter explores the charm of Aperol, especially the Aperol Spritz, emphasizing its status as a refreshing summer cocktail. It delves into the significance of unique glassware and the drink's vibrant color, while also examining behavioral science factors that boost its appeal in the warmer months.
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