5min chapter

Odd Lots cover image

Ben Smith on the End of an Era for Digital Media

Odd Lots

CHAPTER

BuzzFeed's Content Mix

Ricardo Gurgel: In 2012, it seemed plausible that people liked the mix. But as Trump rose, you could kind of feel the weather change and feel that brand get worse. He says there was a path for BuzzFeed where it's best. "I'm gonna need two orders of fried fiddleheads," he jokes.

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