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381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

Christopher Lochhead Follow Your Different™

CHAPTER

Reviving 'Chicken Cock': A Whiskey Journey

This chapter explores the entrepreneurial transition from investment banking to the whiskey industry, highlighting the revival of the historic brand 'Chicken Cock.' It emphasizes the significance of unique branding, storytelling, and experiential marketing in a competitive market. The conversation also touches on innovative collaborations and the challenges of modernizing a classic recipe while honoring its heritage.

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