5min chapter

Your Brain at Work cover image

The Science and Practice of Transforming Organizational Systems for More Equity

Your Brain at Work

CHAPTER

The Power of Identity Driven Influence

Informal influence is when we look to others to help us figure out what's appropriate or what makes sense. Identity driven influence is bounded, but can be very powerful if you want to change norms. How do you establish norms that will influence corporate leaders beyond the business case?

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