
510 – 7 Start-Up Mistakes
The How of Business - How to start, run, grow and exit a small business.
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Importance of Comprehensive Business Planning and Common Mistakes to Avoid
This chapter stresses the significance of a detailed business plan, covering market research, financial projections, marketing strategy, and operating plan. It also discusses pitfalls like unrealistic financial projections, lack of competitor analysis, flawed pricing models, and failing to validate customer demand for the product.
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