The How of Business - How to start, run & grow a small business. cover image

510 – 7 Start-Up Mistakes

The How of Business - How to start, run & grow a small business.

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Importance of Comprehensive Business Planning and Common Mistakes to Avoid

This chapter stresses the significance of a detailed business plan, covering market research, financial projections, marketing strategy, and operating plan. It also discusses pitfalls like unrealistic financial projections, lack of competitor analysis, flawed pricing models, and failing to validate customer demand for the product.

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