CNN's John Sutter is a big fan of Cryptocrosswords. He says the puzzles are tough for him as a solver, but they're great fun to play. The morning group at CNN also offers Sudoku and Pictogoo with pictures. They have an open house where you can guess price of Zillow listing based on photos.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .