The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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What Is Contagion? The Cockroach and Cherries Metaphor

Melina asks what contagion means and shares the cockroach-and-cherries metaphor illustrating how one negative can spoil many positives.

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