Would you rather read the transcript? Click here.

In this episode, I break down how AI search is rapidly reshaping the way clients discover psychologists and neuropsychologists online. I explain why traditional SEO is no longer enough, what AI models prioritize when generating answers, and the practical steps you can take to make your website more conversational, trustworthy, and “quotable” by tools like Google’s AI Overviews, ChatGPT, and Perplexity. You’ll walk away with concrete tactics to improve clarity, structure, E-E-A-T signals, and local relevance, plus advanced optimization strategies like schema markup and transcript integration.

Main Topics Covered

00:01 What AI search optimization is and why it matters
01:30 The rise of zero-click AI results and their impact on private practices
02:23 Why conversational question-answering is replacing keyword-based SEO
03:55 How AI search engines “read” your site: structure, clarity, E-E-A-T
06:40 Practical AIO steps: conversational language, FAQs, clear service structure
09:17 Strengthening credibility signals using credentials and verifiable links
10:55 Location clarity and why hyperlocal cues matter
11:39 Advanced AIO: schema markup, transcripts, freshness updates
12:58 Mindset shift: from keywords to solving user problems
14:30 What to avoid: keyword stuffing, generic bios, AI-generated filler
15:17 Quick 10-minute AIO website audit checklist
16:40 What’s coming: 70% of web traffic flowing through AI intermediaries
18:57 Before/after examples of an AI-optimized professional bio

Cool Things Mentioned

Reverb: the premier AI-powered report-writing platform for testing psychologists
Google E-E-A-T quality framework: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
Schema.org markup documentation: https://schema.org
Local Business Schema guide (Google): https://developers.google.com/search/docs/appearance/structured-data/local-business
FAQPage Schema reference: https://developers.google.com/search/docs/appearance/structured-data/faqpage
Google Search Central blog on AI Overviews and SEO implications: https://developers.google.com/search/blog
Perplexity (AI search engine): https://www.perplexity.ai
ChatGPT search capabilities: https://chat.openai.com
The Testing Psychologist Craft Membership (referenced in episode): https://www.testingpsychologist.com/craft

Featured Resources

I am honored to partner with two AMAZING companies to help improve your testing practice!

PAR is a long time supporter of the Testing Psychologist podcast, and I will continue to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com.

TherapyNotes is the leading EHR system for mental health practitioners. I’ve used TherapyNotes for over 10 years, and it just keeps getting better. Use this link and the promo code “testing” to get two free months and try it for yourself! www.therapynotes.com/testing

The Testing Psychologist podcast is approved for CEU’s!

I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!or CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!

About Dr. Jeremy Sharp

I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.

As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.

Ready to grow your testing services? Click below to schedule a complimentary 30-minute pre-consulting call!

Schedule Your Call

Reports Of SHOTS FIRED At JD Vance's Home, Suspect in Custody, May be Burglary, No Shots

Timcast News

How Long Can Media Figures Persist?

The AI-powered Podcast Player