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The Rise of the Millennial Economy
In 2007 2008 the iPhone launches 2010 I would argue more important to the iPhone launch the app store launches. And so this was really picking up we had increases in YouTube right this was the moment of the YouTuber economy that we think of starts in about 2012 2013. So they included as far as like Netflix who was barely a thing CBS all access was definitely you said S vod essentially just streaming video on demand right. But when we kind of look at the legacy companies they're stuck with this innovators dilemma. Do we look at blockbuster and say are we risking us becoming this if we don't pivot forward?