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How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business

Founder's Journal

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What's Your Favorite Few Hooks in Videos?

Isaac: About 80-70% of the video is just like the hook, which is like the first three seconds. It could be as simple as unboxing a product because our product is so visually interesting that that's a Hook. My three things are like shock, educate and entertain. Isaac: Revenue is not our number one target for TikTok but what we really look at how many followers or net subs it can get.

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