How Patagonia Rewrote the Rules of Influence With David Gelles
Under the Influence with Jo Piazza
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Yvon Chouinard: A Trailblazer for Sustainable Business
This chapter examines the life and impact of Yvon Chouinard, founder of Patagonia, who prioritizes environmental and social responsibility over profit. It highlights his adventurous spirit, transformative business decisions, and a personal commitment to ensuring the company's positive legacy. The narrative also reflects on the evolution of sustainability practices within Patagonia and the tension between capitalism and ethical responsibility.
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