The Business Case for Embracing AI for Marketing

Michael Wolraich: Paul Ritzer is a marketing artificial intelligence expert. He founded the marketing AI Institute and co-hosts the marketing AI show. The two most obvious things to me are the efficiency with which you produce creative, he says. And then unlocking creative potential, you can be more creative as a professional,. If you have no design capabilities like me, you can now create your own images, he adds.