How Leaders Lead with David Novak cover image

3 More Questions (Mike Cessario) with David Novak and Koula Callahan

How Leaders Lead with David Novak

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Edginess as Entertainment: The Key to Successful Branding

This chapter explores brand edginess as a form of entertainment, highlighting Liquid Death's successful humorous marketing strategy. It contrasts this with Taco Bell's advertising missteps, underscoring the need for marketing to align with a brand's core identity for effective sales growth.

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