
3 More Questions (Mike Cessario) with David Novak and Koula Callahan
How Leaders Lead with David Novak
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Edginess as Entertainment: The Key to Successful Branding
This chapter explores brand edginess as a form of entertainment, highlighting Liquid Death's successful humorous marketing strategy. It contrasts this with Taco Bell's advertising missteps, underscoring the need for marketing to align with a brand's core identity for effective sales growth.
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