How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire
The Ross Simmonds Show
00:00
The Power of YouTube
Every single month, there are more than 28,000 people who are actually typing in mindfulness meditation. Since YouTube is the largest search engine in the world, it was only logical for Calm to start investing in creating YouTube videos that served an audience that was about to go to sleep. Even though most of Calm's videos rank in search results are over three years old, they still generate hundreds of views every single hour.
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