How to Replicate Product-Led Growth Strategies

When we first got on the Inkless, we were number 21 out of 5,000. I'm like, why would I want a plaque? We're the 21st fastest growing company. That number's only useful if you're playing Blackjack. So how can you replicate this product-led growth strategy? You guys get the concept, right? You're giving away something for free and you're charging for something more.