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TKE: How sports can help save the planet, with Michael Doughty, Hylo
Beautiful Misfits
What Is Your Impact?
Every product has impactnd, what is that impact and how do you quantify it? Cause that's objective. And at the moment we've got this sort of, i think how the question was raised is very accurate,. You've got this sustainability space that is very subjective, and there's a lot of different approaches. So for us, we just want to back the science and back the objectivity. We talk about the percentage of those materials within the shoe. Because some people say, made from x and be one % inte. But in the context of the whole shoe, that is a very inaccurate staten or a very misleading statement. For us it's jus like trying to
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