No Skill Is More Important Than Sales

Everything that we did to get morning brew off the ground was sales. We had to sell investors on why they should put their hard earned money into a business started by two unproven college students. Without sales, we would still be on the ground floor as a company. So why is it that we don't give sales the respect it deserves? I've a hypothesis. I believe that sales has a branding problem. If done improperly, sales can be ugly. It can involve someone being pushy and trying to hit their daily call number. Unfortunately, though, social media, media broadly, and our peers talk about exceptions and not rules. And the focus on the ugly, bad, pushy