2min chapter

Our Best Behavior cover image

Episode 47 - Bridging the Gap: The AI Playbook with Eric Siegel

Our Best Behavior

CHAPTER

Understanding Predictive Performance and Business Value in AI Models

This chapter explores the significance of predictive models in marketing, particularly their ability to enhance response rates through accurate segmentation. It emphasizes the importance of connecting predictive metrics to business value for maximizing the financial impact of marketing strategies.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode