3min chapter

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MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results

Content, Briefly

CHAPTER

The Challenges of Reaching People Who Don't Sit All Day Long

Message Desk is a B2B SaaS company that specializes in marketing to small and medium-sized businesses. It's trying to reach people who don't sit at a computer all day long, which can pose challenges for companies like Message Desk. PLGs have been really, really big for the company as it tries to find new ways to target SMB customers with its content.

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