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Afterpay: Buy Now, Pay Later - [Business Breakdowns, EP. 54]

Business Breakdowns

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Afterpay: Revolutionizing Payment Solutions

This chapter provides an in-depth look at Afterpay, the Australian buy now, pay later service that has transformed consumer payment behavior since its inception in 2015. It examines the company's growth, distinctive business model, and its impact on the financial landscape, particularly in relation to traditional credit cards. The chapter also highlights Afterpay's strategic market entry, user-friendly approach, and the benefits it offers to both consumers and merchants.

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