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The Denizen: A Case Study
The biggest risk of that case was that these executives who were in charge of the W brand were going to launch a competitor to the W hotel for Hilton. So we stopped that deadening tracks and that was, I guess, like the win for Starwood there. There's always like loopholes as well. Like they could just get a friend to open it up instead, right? Or is that not really possible? They wouldn't have been able to. But with things like software and computer code, oftentimes it's kind of a lot harder to see what's happening. It's more private to you. so it's just difficult.