#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Differences Between a Sales Team and a Marketing Team
The Dutch company has a sales and marketing team working side by side. Do you think the identity of the team is one commercial team or a sales team and a marketing team? Or I guess maybe no one ever reaches that stage of one team completely, that different cultures, different incentivizations, there's lots of reasons why. But how would you say it feels for you overall? Of course, you still have the different roles and with marketing everyone is working in Leiden.
Play episode from 10:12
Transcript
