Why We're Prioritizing Tick Talk, but Maybe You Shouldn't

Tick talk is pure offence, right? And so a lot of companies are not where we are. They don't have a labevent strategy that's working. But as you start getting the wheels turning and the things moving, you can start to play offence. This is why we need to look at marketing over a long period of time. You move expedientially further ahead of people that are not moving at your speed.