The Importance of Brand Ownership

Marshall: We were onto AI before it was cool. The type of AI we currently do is not like the generative AI that we don't produce any crazy pictures on your screen or anything like that. So it's the same technology which they're trying to put into self-driving cars, which essentially can map out a user and figures out what they're doing right and wrong. It basically understands human pose detection. When we showed it to investors, they couldn't believe what they were seeing. They really didn't understand that this thing could do what we said it could. And I'm really glad that we're in that space because there's not really any competition directly to what we