Dua Mukerjee founded relaxo in 1976. Relaxo manufactures 95% of its products in its own factories, while Bata outsources over 50%. The average selling price for relaxo is only 135 rupees. This means relaxos products take a very tiny sliver of your disposable income,. which explains why the customers are relatively sticky.
In today's episode for 1st October 2022, we see how Relaxo became the chappal king of India.