The Importance of Basics in Business

Do you ever feel like you're drawn towards complexity like a moth to a flame? Most people are obsessed with complexity and they feed their addictions with advanced strategies and tactics but they completely miss the point.  Obsessing over the complex is like having the best silverware for a dinner party and overcooking the chicken, nobody cares about the silverware because the main thing was the food. This happens every day in business.  I see people arguing over which software to use and which color button to have on a landing page but forgetting that the main thing is the offer.  Most of the results you will get in anything in life are derived from the basics, NOT the advanced.  In this podcast, I explain how and give you three real life examples.