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Dr. Victoria Medvec on the Art and Science of High Stakes Negotiations

In The Trenches

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Mastering Negotiation: The Power of BATNA

This chapter explores the fundamentals of negotiation, highlighting common pitfalls such as the tendency to under-negotiate due to fear. It introduces the concept of BATNA, emphasizing the need to analyze both one's own alternatives and the weaknesses of the opponent's alternatives to set ambitious goals. Through practical strategies and real-world examples, listeners are empowered to enhance their negotiation tactics in high-stakes scenarios.

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