The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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How to Outsmart Your Brain

You can get pretty sizable productivity jumps. Most of the time, it's gonna feel a little bit more difficult. You just can't expect that you're going to get a whole lot of benefit from exercise if it doesn't feel kind of hard. Nothing is better, sorry, something is better than nothing. And the same thing is true in mental life.

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