6min chapter

Boring Businesses cover image

How To Go From $0 To MILLIONS In 2024 - Codie Sanchez

Boring Businesses

CHAPTER

Harnessing Attention: A Strategic Shift in Investing

The chapter explores a pivotal realization about the power of attention in investment and business success, leading to a strategic shift in the speaker's approach to investing. It discusses leveraging attention as a key asset, reducing the need for extensive capital raising efforts and fostering more efficient deal flow, while highlighting the influence of major investors like Sequoia in shaping the tech industry.

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