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The ‘Caitlin Clark’ effect and the rise of the WNBA

Post Reports

CHAPTER

Surge in Popularity and Its Consequences in Women's Basketball

This chapter explores the remarkable rise in viewership and attendance in the WNBA post-pandemic, while also highlighting the troubling increase in harassment faced by players from newly attracted fans. The discussion delves into the financial implications of this growth for the league and its athletes.

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