
Joshua Schimel, "Writing Science: How to Write Papers That Get Cited and Proposals That Get Funded" (Oxford UP, 2011)
New Books in Neuroscience
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What Is the Story?
I think many people don't pay enough attention to who the right audienceis, or who they really are talking to. There's a lot of pressure when we're writing. We write to advance our own professional goals. But those papers only have effect and impact on the people who read them. And this message bockleat the box later, and the book really breaks down with the problem and the sowat and the benefits. So so quite direct and simple questions. How should i craft that to hit the readers that i am aiming for with a particular journal? A paper that's going to nature has a very different ad than one that is going to a specialist journal.
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