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#142 Presumptive design & Explaining yourself with Leo Frishberg & Lou Rosenfeld

UX Podcast

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Leo's Magical Artifacts: A Way of Showing a Team What They Want

Luz: I like the provocative nature of this idea of using an artifact or a possible solution to something to antagonize the people you're testing it with. And in contrast to when you like rapid prototyping and so on, this whole idea of critique, of our ideation,. that getting people to reveal the things they didn't like about something, in effect, reveals what they really want. Yes, I really love that. So try this way instead of thinking what it could be like, think of what it is already. Mixing is all about innovation. LZ: Isn't this the form of therapy? What Leo's described here is kind of because he's just saying that

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