White Bread - The Antithesis of Immigrant Fears

White bread was the antithesis of that scary, supposedly dirty and diseased product of immigration. The bleach white loaf just needed one more thing before it could fully embody our need for uniformity: It needed to be sliced. In Chillicothe, Missouri, people had gathered at first in Elm Streets and they were lined up around the block. People like sliced bread so much. I can't overstate how much they loved it and how quickly it caught on. White bread in streamlined loaves with uniform slices is a small, edible vision of progress and the future.