The Deadly Sins of Marketing: Targeting and Best Practices

What should you NOT do in marketing? There’s lots, but Daniel and Jay are breaking it down in seven parts. 

First, when you market to everybody, you’re actually marketing to nobody. You’re gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier. 

Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it’s best to test it out for yourself. 

And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What’s the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way. 

This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com