John and Nik catch up after the season ends, talking about the highlights from this past year. The club had record fundraising, killer attendance, and some big wins against rival clubs when they were the home team. But they struggled to keep that energy going for away games.
They talk about how they really need to actively invite and pump people up to come out each week, rather than just assuming fans will show up on their own. The corporate parties and group outings were a hit.
Looking ahead, they want to focus more on community impact through new volunteer committees. John is putting together an operations manual to capture all their institutional knowledge.
Nik discusses the positives on the marketing side, like pivoting to fun, community-focused messaging. He wants to improve targeting different platforms and audiences. They need more high-quality creative content.
They debate how to turn casual fans into passionate supporters who bleed club colors. Getting the next generation hyped, like the academy kids, is crucial.
Overall the club keeps growing and building sustainability, but there's still a ton of work to become integral to the local community.
