#19 with the UN World Food Programme’s CMO, Saul Betmead 🇬🇧
Fifteen Seconds Podcast
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Exploring Purpose in Marketing Amid Global Challenges
This chapter explores the evolving concept of purpose in marketing, particularly in the face of global challenges such as climate change and the pandemic. It emphasizes the importance of authenticity in messaging and presents a framework for balancing actionable goals with aspirational brand values.
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