Building a Life Style, Career Fit

Ritson: I think that you can pursue a life style and still have a really crappy idea for a company. So if you like the idea of being in new environments, uncharted territory, then trying to build a company is going to give you that life style. If it's not a good idea, but ok, maybe the first one doesn't work out well, then you can try the next one. Ritson says he has been collecting stories of writers who "live somewhere really interesting and write," such as bill mc ibbon or simon winchester.