The airline industry is notoriously bad at generating profits. Yet southwest has consistently produced amazing financial results. Did they do it by trying to be all things to all people? Or did they do it through a disciplined pursuit of less? The correct answer, and almost nobody ever gets the answer right, is south west airlines.
Have you ever found yourself stretched too thin? Have you ever been busy but not productive? Do you feel your time is constantly highjacked by other people's agenda for you? If you answered yes to any of these questions, the way out is the way of the essentialist. By the end of this episode, you'll be better able to eliminate the non-essentials in your life with 5 things you can take action on right now.
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