161: Communicating Your Value as an Architect Part 2
Business of Architecture UK Podcast
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Architects - Don't Sell Features
Don't sell features. Features can be beneficial in a selling situation, but only when they're directly tied to a specific pain that will be avoided or a pleasure that will be gained. Our design team and consultants use building information modelling, musebim and class detection - on average it saves our clients eight % of the project budget. Instead of selling features, sell the specific solutions that relate to our clients pains and pleasures. Your ability to communicate your value lies at the core of your success as an architect.
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