The Lethe Effect: Why You Forget Your Feed

Your attention span is shrinking. Your memory feels foggy. Your time is slipping away.
In this video, I break down the science of brain rot — how TikTok and social media platforms hijack your attention, distort your sense of time, and erase your memories before they’re even formed.

Drawing from neuroscience, psychology, and even Einstein’s theory of relativity, we’ll explore:

• Why your focus is collapsing (and how “attention residue” sabotages your brain)

• How social media design mimics casino addiction loops

• The Lethe Effect: why you can’t remember what you just saw

• How time speeds up when your life is weightless — and how to slow it down by building “psychological gravity”

If you’ve ever wondered why hours vanish when you scroll — and how to get your life back — this is for you.