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Episode 10 | Understanding Open Loyalty with Brent Annells

Brand Next

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The Challenges of NFTs in the Web Through Space

I think the challenge, one of the challenges that we see right now in the whole web through space is that for the most part, there's oftentimes more friction just because the UX is sometimes quite poor. We've got a while to go, but I think, you know, the thing that NFTs have done for us for Web3 is really important. And what's happened with art based NFT and tradable NFTs and a lot of people decry it. It created an understanding that tokens are not just cryptocurrencies and they're not just for trading. They started to move into utility and loyalty is a big part of that.

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