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“Will LLM’s Give Amazon Serious Competition?” with Scot Wingo

Always Off Brand

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Navigating the Future of Retail Media

This chapter examines the transformation of advertising through AI and programmatic solutions in retail media networks, positing potential disruptions for traditional agencies. It highlights the need for adaptability in the face of changing consumer behavior and the competition posed by giants like Amazon and Walmart. The discussion also emphasizes the role of large language models (LLMs) in enhancing user experience while navigating the complexities of advertising strategies.

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