11min chapter

The Email Marketing Show cover image

Buyer Psychology in Email Marketing - Make MORE Email Sales

The Email Marketing Show

CHAPTER

Psychology of Buying and Storytelling in Marketing

This chapter delves into the psychology behind purchasing decisions and how storytelling can be used in marketing to connect with customers. It discusses strategies on tapping into buyer psychology, the impact of stories on the brain, and the importance of providing clear information to customers. Examples of companies utilizing storytelling with celebrities like Kevin Bacon for effective marketing are highlighted.

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