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Magnus Resch - Art Market Deep Dive, Exiting a Successful Startup, and the Power of Transparency

We Do A Little

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The Importance of Investing in Blue Chip Artists

This chapter discusses the significance of investing in blue chip artists in the art market, emphasizing the need for knowledge and a substantial budget. It compares the performance of the art index to the S&P 500 and highlights the rigorous criteria for index selection. The chapter also explores marketing strategies in the art world and provides tips for responsible collecting.

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