The New Music Business with Ari Herstand cover image

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

The New Music Business with Ari Herstand

00:00

Is This Working and What Are You Looking For?

The way that the landscape is right now and the social media landscape is, it does enable independent artists to find an audience who can game and manipulate the system. 99% of the songs that are trending on TikTok, no offense to these songs, are not very good. It has very little to do with the music, really, when shit is starting to trend.

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