How Taylor Swift's Eras Tour is Becoming the Most Successful in History
The Town with Matthew Belloni
00:00
Taylor Swift on Tour
She doesn't have an agency. She used to have William Morris and she took all that in-house, so she doesn't pay a touring agent cost. That saves her money there. Then there's the other revenue streams that come. We're not even talking about the merch rights here, because the merch can add, what is it? Two, three million per show? Absolutely.
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