Is There a Channel That Works?

There's about three or four different companies out there that do this. They can actually match the ip addresses of your target. So now what we can do is we can start serving up ads directly to those people, just like we're doing custom audiences as they serf the web. And again, if you do this in advance of the direct male and the e male, you get that boost effect on those direct males and the emale channels as well.

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app