Elevate Your Game: Jonathan Jones Shares Contract Negotiation Secrets
Negotiate Anything
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The Importance of Mindset in Negotiation
The first type of mindset or the first thing they need to begin to adopt is understanding that brands like Coca-Cola and Pepsi, as they see those as major corporations. It's understanding that they are a walking corporation and that there is a value that's associated with them. And Kwame, sometimes we're just too close. Sometimes we're too close. So we have to take the mindset that we are a corporation. I am a brand and then move forward as such.
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