There's only three reasons we ever get distracted. Either it's an internal trigger, an external trigger, or a planning problem. The ten minute rule is about finding new ways to deal with that discomfort in a way that leads us towards traction rather than distraction. Don't be one of those blamers and shamers who don't know how to work with our uncomfortable emotions. And i'll take out my iphone for the next 10 minutes so you can learn from me.

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