Spotify’s vision for digital audio advertising -- Ann Piper // Spotify
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Spotify Is Bringing Digital Audio Into the Modern Age
The future is really rooted in how can we continue to surface more places for consumers to discover and more opportunities for brands to be integrated into that experience. Personalization makes a ton of sense for podcasting, for finding new content, for finding great music. There's an algorithm that understands that I'm if I'm listening to imagine heap at four o'clock in the afternoon, I'm probably not in the mood to be sold to. We're really starting to build and tailor messages to be able to give that personalization and ways in which brands can connect better with consumers.
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